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Panneer Selvam is managing trustee of the Chitrayalam Trust, Pondicherry, a craft producer group whose products are marketed by IFFAD. He describes the importance of the Internet for their business. Excerpt from an infoDev case study on PEOPLink, 'Implementing a Global E-commerce Network of Grassroots Producers'.

For complete infoDev case studies from this publication, please see ICT for Development: Contributing to the Millennium Development Goals. Lessons Learned from Seventeen infoDev Projects.